Maybe its Maybelline, Maybe its Mixed Reality

Pioneering Make-Up brand, Maybelline have been fully embracing the potential of Web3 and XR with a series of impressive activations across different realities.

Who can forget the headline-grabbing CGI OOH Tube Ad that got everyone talking and kicked off a spate of other Faux OOH activations. Their anamorphic billboard has also been seen in multiple locations, with custom Avatar May bringing to life the appropriately named “Falsies Mascara”.

Upping the interaction level, Chromoverse WebAR went live in November and is an immersive digital experience that uses augmented reality on your smartphone to explore 3 top-selling beauty products, take part in gamified challenges and win virtual and real awards.

Jump in with your smartphone: https://maybellinechromaverse.com/

16 February 24

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