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Welcome to the future of hyper-personalised marketing fuelled by creator and AI teamwork.

Milka Netherlands turned to AI for a sweet Valentines campaign that used three separate AI tools to transform lovelorn messages into personalised rap serenades from Dutch star Snelle.

Born of the insight that GenZ can sometimes struggle to articulate their emotions in words, Milka collaborated with Rap Star Snelle to use OpenAI to craft lyrics in his style; Uberduck to clone his voice and finally the magic of HeyGen to blend it all together into a flawless lip-synched video.

Are you ready to explore the future of brand experience?

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