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This summer our first Experience Builders event in Soho revealed the untapped potential of game-changing experiences across virtual, immersive, and mixed reality

Virtual stores are seeing ROI of 650% and conversion uplifts of 73%. Roblox boasts 300M monthly active users and 370 brand activations in the past few years. No wonder this is a hot topic!

Arq’s Founder and Managing Director, Charlotte Bunyan, supported by our resident Behavioural Scientist, Patrick Fagan took to the stage to decode the success factors for delivering effective experiences virtually and in extended reality. 

Launching our seminal whitepaper we set out to demystify how to approach this new medium; inspiring the audience of brand marketers to rethink how to engage with audiences and embrace the game-changing potential of immersive technologies and virtual worlds.  

Missed attending in person? We’ve got you covered with our write-up from the event that summarises the key talking points and insights that were shared.

Download our summary PDF

Mixed reality experience seen through a smart phone, showing a statue in an urban setting.

Are you ready to explore the future of brand experience?

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