AI Love You

Welcome to the future of hyper-personalised marketing fuelled by creator and AI teamwork.

16 February 24

Welcome to the future of hyper-personalised marketing fuelled by creator and AI teamwork.

Milka Netherlands turned to AI for a sweet Valentines campaign that used three separate AI tools to transform lovelorn messages into personalised rap serenades from Dutch star Snelle.

Born of the insight that GenZ can sometimes struggle to articulate their emotions in words, Milka collaborated with Rap Star Snelle to use OpenAI to craft lyrics in his style; Uberduck to clone his voice and finally the magic of HeyGen to blend it all together into a flawless lip-synched video.

16 February 24

Are you ready to explore the future of brand experience?

News and Insights

Decoding the next experiential frontier

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Maybe its Maybelline, Maybe its Mixed Reality

Time to up your beauty game and take inspiration from Maybelline's innovative approach.

Raise a glass to the future of wine collecting

Forget dusty cellars; fine-wine collectors can now immerse themselves in Crurated's first-of-its kind metaverse

Luxury IRL and IVL

Luxe brands are enriching and extending their brand experience by embracing virtual worlds.

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Arq is part of the We Are Group; a collective of agencies that build unforgettable brands, by creating experiences that ignite shared meaning between audiences, brands and culture.