This cluster of technologies is known collectively as Web3 – immersive, interactive, democratised platforms that put users at the centre. It is an evolution from Web2, and a paradigm shift towards more dynamic, creative and converged experiences, that blur the line across physical, digital and virtual realities.
Lean-forward engagement, hyper-personalisation, and unlimited potential for new brand expression. Yet this is not just another element of the omnichannel mix; it is an entirely new way of thinking, a fundamental shift in the relationship between brands and consumers, and it has to be done right.
To identify the ingredients that make Web3 activations a success, we conducted a piece of behavioural science-informed research, involving:
8
Expert
Interviews
30+
Peer-reviewed
Papers
100
Statements into a
15 minute survey
550
UK people answered a Web3 survey
Join the waitlist for the full report and the opportunity to run through the findings:
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Arq is part of the We Are Group; a collective of agencies that build unforgettable brands, by creating experiences that ignite shared meaning between audiences, brands and culture.